According to me, the most interesting subject that has been covered during the conference DDIH is the one about the online reviews and the great intervention of Mr Friedlander. The online reviews do not give a totally objective image of the hotel they talk about. To prove it, 2 lectures very interesting:
http://www.economist.com/blogs/gulliver/2009/06/the_trouble_with_online_hotel
http://www.hrabaconsulting.com/blog/2009/06/12/well-done-tripadvisor/
If I want to book a hotel, I will definitely take more into consideration the experiences of my friends, colleagues and if possible, I will ask some professionals about the reputation of this or that hotel.
It is obvious that the hotels themselves are posting positive comments about their chain and hotel and that leads to distorted information and an unfair competitiveness since it is proved that the number of bookings is closely related to the number of online reviews.
So who can we still trust now? To me, not the new sites such as Oyester http://www.oyster.com/ that does not bring anything more thant Tripadvisor. The alternative that the speaker Mr Friedlander outlined through its work is a genius and cheap solution for hoteliers. I also think that the alternative could simply be the tourism books by hospitality professionals, such as http://www.sawdays.co.uk/ as well as http://www.goodhotelguide.com/. Why the good old solutions would not be the most effective solution ?
mardi 27 avril 2010
jeudi 22 avril 2010
Improvement of best wetern app
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Improvement of best wetern app
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mardi 13 avril 2010
Crowdsourcing
Please see the group work at this address: http://quizzinculture.blogspot.com/2010/04/crowdsourcing-in-hospitality.html
mercredi 7 avril 2010
jeudi 1 avril 2010
Best Western
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Best Western
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mercredi 31 mars 2010
mercredi 17 février 2010
Details of AVAILPRO
AVAILPRO is a tool that hoteliers can use in order to have control over rooms sales via internet. It allows to build online its a distribution system.
The advantage is that it has no set-up fee, no monthly minimum and the cost of each reservation can even be partially or completely paid by the hotelier's distributors or partners.
More information about the company that develop the software AVAILPRO by clicking here.
The advantage is that it has no set-up fee, no monthly minimum and the cost of each reservation can even be partially or completely paid by the hotelier's distributors or partners.
More information about the company that develop the software AVAILPRO by clicking here.
mardi 16 février 2010
Comparison of 2 hotels websites
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Comparison of 2 hotels websites
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jeudi 4 février 2010
mercredi 27 janvier 2010
Harvard Review
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Harvard Review
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Characteristics of OTA's
1. Customer reach: senior or young people, business or leisure oriented, cheap or luxury trips
2. Customer communication methods: advertising on partners' sites, emailing to clients
3. Types of products sold: airline tickets, hotels, car rentals and other travel related services (insurance)
4. Special promotion capabilities: low rates at specific period of the year
5. Online booking conditions & fees: each OTA defined its own booking conditions
6. Affiliate program - yes/no: yes, depending on the OTA's partners
7. Affiliate program payment structure: the OTA receive a commission when people buy something from partners, thanks to the links on the OTA's web site.
2. Customer communication methods: advertising on partners' sites, emailing to clients
3. Types of products sold: airline tickets, hotels, car rentals and other travel related services (insurance)
4. Special promotion capabilities: low rates at specific period of the year
5. Online booking conditions & fees: each OTA defined its own booking conditions
6. Affiliate program - yes/no: yes, depending on the OTA's partners
7. Affiliate program payment structure: the OTA receive a commission when people buy something from partners, thanks to the links on the OTA's web site.
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