DDIH comment

According to me, the most interesting subject that has been covered during the conference DDIH is the one about the online reviews and the great intervention of Mr Friedlander. The online reviews do not give a totally objective image of the hotel they talk about. To prove it, 2 lectures very interesting:
http://www.economist.com/blogs/gulliver/2009/06/the_trouble_with_online_hotel

http://www.hrabaconsulting.com/blog/2009/06/12/well-done-tripadvisor/

If I want to book a hotel, I will definitely take more into consideration the experiences of my friends, colleagues and if possible, I will ask some professionals about the reputation of this or that hotel.
It is obvious that the hotels themselves are posting positive comments about their chain and hotel and that leads to distorted information and an unfair competitiveness since it is proved that the number of bookings is closely related to the number of online reviews.

So who can we still trust now? To me, not the new sites such as Oyester http://www.oyster.com/ that does not bring anything more thant Tripadvisor. The alternative that the speaker Mr Friedlander outlined through its work is a genius and cheap solution for hoteliers. I also think that the alternative could simply be the tourism books by hospitality professionals, such as http://www.sawdays.co.uk/ as well as http://www.goodhotelguide.com/. Why the good old solutions would not be the most effective solution ?

Improvement of best wetern app

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Improvement of best wetern app

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Crowdsourcing

Please see the group work at this address: http://quizzinculture.blogspot.com/2010/04/crowdsourcing-in-hospitality.html

http://www.lhotellerie-restauration.fr/NewsLetter-des-chr.asp?d=1

Best Western

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Best Western

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